Tonight we have with us Jeff Korhan. He is the author of Built-In Social: Essential Social Marketing Practices for Every Small Business (Wiley 2013), a social media for business bestseller that delivers proven methods for converting social marketing best practices into profitable outcomes.
Korhan is a former Fortune 50 Sales and Marketing Executive and two-time Small Business of the Year owner.
As a marketing speaker, trainer, and coach, he helps mainstream businesses adapt their traditional growth practices to a digital world.
Jeff is a syndicated publisher and regular content contributor to leading business publications. His own New Media and Small Business Marketing site is ranked among the Top 100 Small Business blogs in the world by Technorati Media.