Dominique Lahaix, CEO, Social Media Marketing Software eCarin

Who are your key influencers? It's a question everyone from marketers to the mainstream media have been wrestling with for years - perhaps decades - and now new technology is here to help put some science to the search. If you haven't heard of eCairn before now, this program is a must-listen. If you know of it, but want to see the results they've gotten from putting their product to the test, you'll want to hear this, too. Today I welcomed Dominique Lahaix, Co-Founder and CEO of eCairn, the social media marketing software, to the program. Listen to the archive here.