Brian Halligan, Co-Founder and CEO, HubSpot

Editor's note: This podcast was originally produced for Eastwick Communications and called "Break Through the Noise." It always amazing to me how companies can have a 'persona,' seemly without even trying. That's one of the many things that fascinates me about HubSpot. Right from the home page you get the sense you're in the company of friendly individuals and - with the free tools they offer - in the company of people who know their respective, 'stuff.' On today's edition of our Break through the Noise podcast, we're going to ask Brian about if their persona has been a factor in their rise to becoming a clear influnder in the makerting space - seemingly overnight.