Augie Ray, Experience: The Blog

Editor's note: This podcast was originally produced for Eastwick Communications and called "Break Through the Noise." When social media is what you do for a living, it's not often when you see a blog post that makes you think or explores a converse point-of-view. Augie Ray wrote one this week on Experience: The Blog that made me do just that. The post is called, Can Influencers be a Bad Influence? and brought up some points salient to our discussions on our weekly podcast, Break through the Noise, including: The right influencers enlisted for the right reason can yield extraordinary benefits, but influencers can be a bad influence if they are not carefully identified or if their impact is permitted to exceed their knowledge, vision, and capabilities. The world of entertainment provides two cautionary tales about the importance of identifying both who are influencers and what they will be permitted to influence. And so Augie became our guest on today's show.