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Radio ITVT: "Scaling Advanced Television" at TVOT NYC 2018

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Tracy Swedlow

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ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Scaling Advanced Television" The session was described in the show brochure as follows:

"While Advanced Television--both addressable and audience-buying--is being leveraged far more now than ever before, it will need to scale considerably before it accounts for the majority of national TV advertising. This session will feature a frank discussion between multiple parts of the audience-buying ecosystem, in order to identify what needs to happen to enable audience-buying to scale more quickly." Panelists included:

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