Radio ITVT: "Scaling Advanced Television" at TVOT NYC 2018

ITVT is pleased to present an audio recording of the TVOT NYC 2018 session, "Scaling Advanced Television" The session was described in the show brochure as follows:

"While Advanced Television--both addressable and audience-buying--is being leveraged far more now than ever before, it will need to scale considerably before it accounts for the majority of national TV advertising. This session will feature a frank discussion between multiple parts of the audience-buying ecosystem, in order to identify what needs to happen to enable audience-buying to scale more quickly." Panelists included:

• Dan Aversano, SVP of Ad Innovation and Programmatic Solutions, Turner Ignite
• Pete Doe, Chief Research Officer, Clypd
• Helen Katz, SVP/Global Director of Data and Contracts, Publicis Spine
• Howard Shimmel, President, Janus Strategy and Insights (Moderator)
• Zachary Soreff, President, Sawyer Studios
• Andrew Ward, EVP/GM, NCC Media