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Radio [itvt]: Kirstin Benson, Editorial Director of Time, Inc.'s INSTANT

  • Broadcast in Pop Culture
Tracy Swedlow

Tracy Swedlow


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Last year, Time, Inc. launched INSTANT, billed as a "mobile-first, all-video platform featuring...fresh news, features and exclusives about and by 'the new famous,' the digital artists of YouTube, Snapchat, Instagram, YouNow, Vine and other platforms to come."

In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, INSTANT's Editorial Director, Kirstin Benson, discusses the new platform and its growth and numbers to date; its multiplatform distribution strategy; best practices for creating native content for social-video platforms--and how the team that creates that content at INSTANT was built; new partnerships and alliances; monetization strategy; goals for the coming year; and much more.