Radio [itvt]: TVOTSF2016 Session -"Reinventing Programming for a New Generation"

[itvt] is pleased to present an audio recording of the TVOT SF 2016 session, "Reinventing Programming for a New Generation." The session was described in the show brochure as follows:

"This session will explore the new forms of storytelling and the new programming formats that are emerging on mobile and social-video platforms (such as YouTube, Periscope, YouNow, Snapchat, Instagram, Vine, and beyond), and what they tell us about the evolving viewing behavior of the Millennials and Gen-Zers who make up the bulk of their audiences. In addition, it will investigate how these new programming formats are reinventing the relationship between talent and audience; examine the ways in which they are being marketed, distributed and monetized; assess their potential to impact the creative side of the TV business in general; and debate what established media companies and operators need to learn from them in order to reach and retain the TV and video audiences of tomorrow." Panelists included:

• Michael Gaston, CEO, cut.com
• Nate Houghteling, Co-Founder/Executive Producer, Portal A
• Sarah Malkin, VP of Programming, New Form Digital
• Ronald C. Pruett, Jr., CEO, Roker Media/Co-Founder, Roker Labs (Moderator)
• Isaac Showman, Managing Director, Reuters TV 

For more info on our next show, December 8th in New York City, stay tuned to http://itvt.com and subscribe to our email newsletter or at http://www.thetvoftomorrowshow.com