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[itvt] is pleased to present a video recording of the TVOT 2014 session, "Live Sports: Justifying the Investment in Innovation." The session was described in the show brochure as follows:
"This session will explore new technologies and platforms that are transforming live sports coverage into an interactive, social and multiplatform experience; and--at a time when sports broadcast rights are becoming increasingly expensive--will also attempt to determine the ROI of these innovations: are they succeeding in attracting new viewers, increasing audience engagement, and opening up new opportunities for monetization?
Panelists included:
• Mike Folgner, CEO, SnappyTV • Chris Kuhrt, ITV Product Manager, DISH Network • Christy Martin, Chief Technical Advisor, ThinkAnalytics • Robert Pace, Chief Business Officer, OneTwoSee • Tomas Robertsson, Commercial Director, deltatre USA • Peter Scott, VP of Emerging Media, Turner Sports (Moderator)
Note: Super-early-bird tickets for [itvt]'s next TV of Tomorrow Show event, TVOT NYC 2014 (December 9th in New York City) can be purchased here.