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Radio [itvt]: "Live Sports: Justifying the Investment in Innovation" at TVOT 14

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Tracy Swedlow

Tracy Swedlow


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[itvt] is pleased to present a video recording of the TVOT 2014 session, "Live Sports: Justifying the Investment in Innovation." The session was described in the show brochure as follows:

"This session will explore new technologies and platforms that are transforming live sports coverage into an interactive, social and multiplatform experience; and--at a time when sports broadcast rights are becoming increasingly expensive--will also attempt to determine the ROI of these innovations: are they succeeding in attracting new viewers, increasing audience engagement, and opening up new opportunities for monetization?

Panelists included:

•    Mike Folgner, CEO, SnappyTV
•    Chris Kuhrt, ITV Product Manager, DISH Network
•    Christy Martin, Chief Technical Advisor, ThinkAnalytics
•    Robert Pace, Chief Business Officer, OneTwoSee
•    Tomas Robertsson, Commercial Director, deltatre USA
•    Peter Scott, VP of Emerging Media, Turner Sports (Moderator)

Note: Super-early-bird tickets for [itvt]'s next TV of Tomorrow Show event, TVOT NYC 2014 (December 9th in New York City) can be purchased here.