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TVOT 2013 - Discovery's "Skywire Live with Nik Wallenda"

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Tracy Swedlow

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Discovery's "Skywire Live with Nik Wallenda" at The TV of Tomorrow Show 2013

[itvt] is pleased to present an audio recording of "Live Wire: Buzz-Inducing Multiplatform Live Events," a special presentation by Discovery Communications at TVOT 2013. The presentation was described in the show brochure as follows:

"'Live' is not a new phenomenon but it has become an increasingly important one for broadcast, cable and online networks. In this special presentation, Discovery Communications Digital Media SVP Guhan Selvaretnam will provide a detailed look at how Discovery is seeking to re-invent the live event with engaging multiplatform experiences that complement the linear-TV experience and bring audiences closer than ever to the action--with Discovery Channel's "Skywire Live with Nik Wallenda" (scheduled for Sunday, June 23rd) as a case study. From a 360-degree "high-wire interactive" to a live, six-camera digital experience, Selvaretnam will talk strategy, tactics and results just days after the epic live event."