Augmented Reality Firm, SPRXMobile CEO Maarten Lens-FitzGerald

SPRXMobile Co-founder, Maarten Lens-FitzGerald Tracy Swedlow, editor of InteractiveTV Today itvt.com, interviews SPRXMobile Co-founder, Maarten Lens-FitzGerald about their augmented reality (AR) platform for mobile devices. Topics include: * discussion about the phenomenon of Augmented Reality (AR) as a new industry tech segment including size of industry and other players * in-depth look at their browser platform Layar, business model and ideas for monetization, and developer event coming up in August * ways this tech is being used to build all sorts of ground-breaking applications that are either done or are being built or are just good ideas Read our daily news and get more interviews at http://itvt.com