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Susan Vernicek is the founder of Identity Magazine. Identity is an online magazine that empowers women to Accept. Appreciate. Achieve. ™ Identity is designed for women who turn their nose up at the typical gossip and crazes with which we’re bombarded. It’s for those of us who have no interest in feeling inferior while looking at the airbrushed and enhanced cover girls who dominate our media, and who we sometimes feel compelled to emulate. The Identity woman doesn’t want to be constantly reminded of who she’s not … she wants to know that who she is, and that by far, is more than enough.