There are 3 key benefits to leveraging mobile:
1. It's personal – "my media"
2. It's always carried – the city in my pocket
3. It's always on
Leveraging SMS marketing for recruitment marketing opens an entirely new channel from which employers can effectively engage potential job seekers. That said, there are some major pitfalls that can quickly damage an brand's image. Many companies have been sued for their misuse of SMS marketing campaigns.
Join the hosts of MREC Talk Radio as they chat with John Hancock, Co-founder of Loop who will share four common pitfalls to avoid when executing an SMS recruitment campaign.
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