The Client Nation -Rico Pena'

Today we are pleased to have one of our IBAL Guest Faculty members on the program with us. Rico Pena with Pena Global, is a specialist in the field of human behavior and an expert in The Client’s buying perception. He is a highly sough after bilingual speaker for companies seeking to increase sales, employee performance and client loyalty. Rico has started 4 successful companies and joint ventures since 1983, he has supervised and built sales teams in the corporate, banking and real estate arena as well as provided strategic consulting to over 50 companies and thousands of individuals. He is the author of the newly released book: The Client Nation: Their Perception, Your Profits