The Candidate Experience - How Important is Employment Branding?

~ February Series: Candidate Experience ~

Shannon Smedstad Uncovers the Value of Employment Branding 

HR Latte welcomes Shannon Smedstad, Employment Brand Director at CEB, to kick off our month-long series on The Candidate Experience. Shannon first developed an HR Social Media Strategy back in 2008. She'll share what she has discovered along the way and why employment branding is an imperative part of the candidate experience. 

• Should social media be a standard tool for hiring?
• What are some of the mistakes being made? Positives that are taking place?
• What does the future hold for hiring companies doing it right? Doing it wrong?

Join us for a quick impact conversation about the virtues of employment branding.

HR Latte is a fast-paced, quick hit show where you can expect not only surprises but the information you need to know for success in the world of talent management.

Follow the action on Twitter:

Shannon Smedstad - @shannonsmedstad
@HRLatte
@Ray_anne