Wake Up & Smell the Buyer

Interview with Martyn R. Lewis Author of How Customers Buy... & Why They Don't

In a world where everything is on-demand, the way customers buy has changed. Buyers have an abundance of information and choice at their fingertips, and the divide between companies and buyers is wider than ever. Whether you’re an executive, entrepreneur, or marketer, it’s time to look beyond your sales process and focus on how your customers buy. CEO and entrepreneur Martyn R. Lewis (www.buyingjourneydna.com) introduces fresh ideas and methods in his new book How Customers Buy…& Why They Don’t.

Richard “Capt’n” Henderson and Sherilyn Colleen interview Lewis, who challenges YOU to rethink your current selling method, whether you’re a one-person home-based business, mid-sized small business or Fortune 500 company.

Subjects discussed in podcast include:

• Six elements of the customer's buying DNA
• How today's online buying journey has changed from the past, and why this matters
• The secret to unlocking how a buyer thinks
• What should you do when customers aren’t buying your products or services?
• Buying concerns that can derail the buying journey
• Five essential components of a market engagement strategy

Episode Sponsor: Little Jimmy's Italian Ice * www.ItalianIce.net

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