On the latest edition of Hidden Layers, I sat down with Monica Belsito, the CMO of LOLA, one of the most dynamic and exciting CPG brands on the market today. LOLA got its start in 2015 as a subscription service for tampons made with 100% organic cotton; since then, it has become a leader in the reproductive health space as well as a regular presence in brick-and-mortar stores.
I spoke with Monica about the company’s journey from monthly subscription service to lifestyle brand dispensing everything from tampons to multivitamins to medical and expert advice, and
how LOLA has built a dedicated community of women who are fully engaged in everything the company does. We also talked about how the company uses data to inform product development, provide value to retail partners, and acquire customers in a competitive market.