This week on Hidden Layers, Alex Kuwada, FanDuel’s Senior Manager of Media and Demand Generation sits down with Jeremy to discuss the changing landscape of digital media, media’s impact on sports betting and how the world of sports booking is currently adapting to attract new customers in the time of COVID-19. FanDuel is the premiere gaming destination in the U.S. for betting across fantasy sports, sportsbook, racing and casino.
Jeremy and Kuwanda dive into just how FanDuel was able to pivot away from key live sports cancellations such as March Madness, and bring focus into other core areas of the business to drive record setting performance. They also explore the importance of AI technology for automation and safety as well as the growing need for first party data integrations. Kuwada’s background in conceptual mathematics and programmatic strategy bring a nuanced perspective to performance marketing.