Social Networking For Real Business! Hey Marketing Genius, Episode 2

Your host Abe Kasbo, CEO of Verasoni Worldwide, will discuss branding as a business concept and its relevance in today's media and consumer world. From strategy, websites, apps, public relations, advertising, sales and customer experience, Abe will break down the topic in a way that makes sense for today's business, no matter the size. Today's show will answer caller questions about social marketing. Abe will cut through the hype and get down to real business about what social networking means, how businesses can use it, the pitfalls, and how you can engage your existing and new customer base with this medium.