On this episode of Valid Points, our guest is Kristin Begley, PharmD, the Chief Commercial Officer of Wildflower Health, a health IT company committed to “Growing healthy families” that has developed an enterprise platform for user personalization allowing healthcare to feed the same way Netflix delivers spot on recommendations or how Pinterest helps you find your next great purchase.
Wildflower Health was born from the experiences of the founder and CEO Leah Sparks, who struggled with two high-risk pregnancies and has expanded the mission from pregnancy alone to now supporting women in all life stages of family life with personalized education, tracking and calls to action for kids, dads and aging parents.
Wildflower does this by combining information from demographics, EMR data, and a host of tools/trackers, to customize individual experiences while amplifying the impact of health plans, providers and employer procured vendors. Allowing us to bring employer, payer and provider resources together in one digital user experience, connecting consumers to the right support at the right time via their smart phone or tablet for the evolving needs of families across all life stages.
Follow Kristin and Wildflower Health's work on the web via www.wildflowerhealth.com and on twitter @wildflowerhlth