Every sales leader is aware of their front line sales team. You cant not be.
But is that your only sales force? Maybe you teach the rest of your staff to sell. Maybe you even have channel partners that sell your products or services. But again, is that all there is?
What if words are also a sales force? That’s right WORDS. Think about the words your existing clients say about you, your product, your service or your company. Think about testimonials. Are you getting really useful testimonials from these folks? More importantly, are you positioning and leveraging these testimonials for the best impact, in the right place, at the right time to secure a sale?
To help me walk through this world of words I asked Colleen Francis, founder of Engage Selling Solutions, to join me on my show.
During the interview we covered:
*What is “social proof” and why is it vital in sales?
*The challenges of collecting and using social proof
*How to match testimonials to specific buyers
*And much more