In this segment Charles Besondy, B2B marketing expert, interim CMO, revenue marketer, certified funnel coach, author, speaker will continue our conversation for how to grow top-line revenue. Charles will share some best practices, ideas and practical insights for how to optimize and manage your revenue funnel.
The buying process for business products and services has changed dramatically in the past five years. Why should companies with traditional views of the sales funnel be concerned? What steps can be taken to align their sales and marketing efforts with the new buyers’ journey?