Marketing 101

Marketing is a key element in the establishment of your business’s identity.  It can set you apart in the seas of competition and help position yourself in a trade area or geographic territory. Marketing is literally everything connected with merchandising, sales, advertising, sales promotions, public relations, publicity, community relations, research….the list goes on and on.  One thing we know, without a marketing blueprint for your company you may never achieve optimum results and you could find yourself bottom-fishing for customers.  In today’s show, Jerry and Bob discuss “Marketing 101” with Melanie Diamond, president of Diamond and Fellows, a small but very talented team of marketing gurus.  Melanie has over 30 years of retail merchandising and marketing experience and has marketed some of the top retail properties in the country.  Join us for a spirited discussion on how best to market your business.