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It's like calling their name in a crowded room. Or a child's voice on a playground calling "Mommy!". The right person instinctively turns their head.
Melody Campbell describes an example of using Donald Miller's SB7 Worksheet using the seven simple elements of a great story where your customer is the hero and you are the guide. This can be applied to the big picture of how you guide your customer to the success or solution they are seeking, as well as directed and multiple milestones on your customer's heroic journey to success.
Your marketing message needs to speak to a specific customer avatar and address a specific problem or goal. If you're speaking to everyone about all that you can do then chances are no one is listening about anything.
GET SPECIFiC. This episode will teach you how to engage a tribe of prospects who will volunteer to become your customer.
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