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Radio is about entertaining audience. Period point blank. Exposure is an important part but not the only part. Many of today radio middlemen have created such a moat around radio that now that other lines of exposure (online and onsite) are now able to take advatage of radio sometime lack of results. What has happen? People who radio is now putting on the streets are now trying to come in the online world and are continuing to bring those bad practices to the online ad world. Call in tonight and join the discussion (347) 826-774