Styles to Suit You!

Personal style is about the individual and not about runway fashion or the latest trends.  Lori Coulter's vision is to help women express their style through apparel that expresses who they really are along with a fit that flatter the individual figure.  This is why Lori created TrueMeasure.  In her mission statement it says "Jacqueline Kennedy Onassis, Princess Diana, Audrey Hepburn, and other style icons are remembered for their unique and personal beauty. TrueStyle is not wearing the same products as everyone else in the room – it is expressing a unique state of being."

Join Lori and me as we talk about personal, TrueStyle and how it promotes confidence and self-esteem.  Hear Lori's success story and how she created a a world-class 3-D body scanner which captures 140 body measurements in under a minute to create a swimwear line that flatters and fits a woman’s unique shape.

As president and CEO of Lori Coulter Made-to-Order Swimwear, Lori developed the TrueMeasure process to help make life a little bit better for all women.

Lori has overseen the company from concept to implementation, and seeks to reinvent the swimwear experience for women. Lori empowers women to express their style through customized apparel that perfectly flatters an individual's figure. The swimwear collection combines the latest in color, shapes, and accessories to create chic, wearable swimwear with an impeccable fit for all ages, lifestyles, and activities.

Lori is a native of St. Louis, MO, where she currently resides with husband, Kelly, and their son Devin. She graduated with a master of business administration from the Olin School of Business at Washington University in St. Louis in 1999 and earned a bachelor of business administration from Baylor University in Waco, Texas.