A Scientific Approach to Franchise Selection (Because Fit Matters)

The move from employee to entrepreneur can be stressful and trying on one’s entire family, and giving close consideration to the emotional impact a particular franchise ownership will have, choosing the right franchise is essential to starting off on the right foot.

This week on Franchising & You, Rebecca Monet, President and Chief Scientist of Zoracle Profiles discusses the introduction of technology into the process of exploring franchise opportunities - essentially to scientifically determine which franchise is a good fit for an individual trying to narrow down the field and ultimately enabling selection of the right franchise for them.

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