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Helping Parents With a 'Cute Baby Idea'

  • Broadcast in Business
Franchise Today

Franchise Today

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"We are most proud of the 20,000 some parents we have helped (and counting!). We also volunteer in our communities to help low-income families with car seat education and installation, because every child deserves a clean, safe car seat." - Jennifer (Beall) Saxton

This week on Franchise Today co-hosts Stan Friedman and Paul Segreto welcome to the show, Jennifer (Beall) Saxton, CEO & Founder at Tot Squad. Jennifer shares how she came up with the idea for Tot Squad while in business school at the Kellogg School of Management at Northwestern University. Looking for solutions that would help busy parents manage work/life balance, she tells how classmates laughed at her “cute baby idea” and how her business plan went on to win the Kellogg Cup Business Plan competition, which validated her instincts.

Franchise Today airs LIVE Wednesdays at 11AM CT / 12PM ET with on-demand access on iTunes, and is sponsored by FRM Solutions and Franchise Foundry.  

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