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Hobson and Holtz

For Immediate Release


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The home of the occasional live episode of "For Immediate Release: The Hobson and Holtz Report"

On-Demand Episodes

The next episode of FIR Live will look at the communication efforts surrounding the Deepwater Horizon explosion and subsequent oil spill—the worst in U.S. history. Our guests are… * Gerald Baron, who authors the Crisisblogger blog... more

Join hosts Neville Hobson and Shel Holtz for a discussion with Forrester analysts Josh Bernoff and Ted Schadler, co-authors of the new book, "Empowered." The book, a follow-up to Benoff and Charlene Li's bestseller, "Groundswell," explores... more

The rest of the show

Is it wise for companies to direct consumers to their Facebook pages instead of their websites? That's the subject our panel will discuss on Saturday, August 14, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London. So far, the panel will... more

Is marketing part of PR? Or is it the other way around? Where does government relations fit? While the structuring of communications functions in organizations may sound mundane, it's a topic that actually inspires considerable passion... more

One study suggests that 85% of organizations plan to increase their email marketing efforts. But another finds that two-fifths of marketers don’t even know if their email messages are being delivered successfully; those who are aware of... more

Outreach by PR professionals to influencers via online channels has resulted in a firestorm of criticism. A recent form email from a publicist designed to generate awareness for his client resulted in a wide variety of opinions. Joinins us to... more

It's not unusual for communicators to feel stifled by corporate attorneys whose counsel, often viewed as contrary to the organization's reputational interests, is rubber-stamped by CEOs. Neville and Shel will look at perceptions of lawyers by... more

Marshall Kirkpatrick of ReadWriteWeb explored both sides of the increasingly popular business activity of monitoring social media. He wrote: "It's kind of a modern day horror story, isn't it? Web 2.0's potential benefit for humanity... more

For every company with a full complement of communicators on the payroll, there are dozens of communicators toiling to manage all of their companies' communication efforts all by themselves. Marketing, advertising, sometimes even... more

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