It is said that what is measured, is what is capable of change. But everything can be measured and everything can be changed overnight. However, 65% of change efforts fail and yes, some of that is attributed to the change management process, but come on let's not put all of the accountability on the change management folks. What about the data analysis and findings that gave life to the change? Yes, data does lie. And that's because numbers can tell you what you want them to tell you. There are a lot of qualitative data that are overlooked everyday in organizations because they are easier to put into an excel sheet and present for buy-in decisions, not because they are the whole truth. During this episoce, we will discuss one area that Data is highly used, yet not necessarily in the most effective way.