Extra Effort Forum

With Guest Author, Thought Leader, Career Coach, and Corporate Executive, Keith R. Wyche. Good Is Not Enough" is a practical, no-nonsenseguide to help minorities of all backgrounds better understand what is required to move beyond the level of middle management to senior level positions within corporate America. Wyche, a 2009 NAACP Image Award Nominee, states "Today, like never before, it is essential for minorities in business to understand the rules of engagement if they expect to survive in the race called Corporate America. All too often, careers of young, minority executives are left wrecked at the middle management level, as they fail to properly navigate the roads of right-sizing, mergers, acquisitions and other potholes of corporate life." About The Guest In January 2010, Keith was named President and Chief Executive Officer of CUB Foods, a $3 billion retail grocery chain, part of the $38 billion SUPERVALU family of grocery store banners. In this role, he directs the activities of over 8,000 associates in driving sales and satisfying customers through continued marketing, merchandising and operational excellence. Prior to joining Pitney Bowes, Keith was Group Vice President for Wireless Sales at Convergys Corporation. He was the lead executive for Convergys' largest vertical market, and was a key architect in developing the company's call center operations in India and Canada. Keith's previous experience includes a variety of senior-level positions at Ameritech, AT&T and IBM. Keith has been recognized for his leadership by Black Enterprise and Ebony magazines and in 2007 was named a ?Man of Distinction? by the National Urban League and one of the ?Top 50, Under 50? corporate executives by Diversity MBA Magazine. In April of 2008, Keith was inducted into the Martin Luther King J. International Board of Renaissance Leaders.......