IT Life Radio: You're Doing Gamification Wrong

Gamification works pretty well if you're making the latest mobile game, but most enterprises are struggling with it. In fact, mention gamification in the enterprise and you're likely to get a lot of groans and people who say, "we tried that. It didn't work." If that's your experience, out latest IT Life Radio guest, Steve Sims CDO of Badgeville's Behavior Lab, will tell you that you've probably been doing it all wrong. On Wednesday, May 6th at 3PM ET, he'll tell us all about how to do it right.

Gamification can be a tool of transformation in your enterprise. It can be used to achieve those pesky goals you're having trouble reaching, change hearts and minds, and to learn new skills. You can use it to measure progress in an organization and even to improve morale.

Do it wrong, and you're adding hassle and effort to an organization pressed for time. And you are likely to turn off your employees. So you better listen to Steve tell you how to do it right.

We'll talk to Steve about:

• Aligning gamification to the needs of your enterprise
• Using gamification in education and training
• Making employees happier and more engaged

Steve Sims, CDO of Badgeville’s Behavior Lab, has 20 years of experience in game development and production for web, mobile, console and PC systems. He started his gaming career at Electronics Arts and EA Online where he was an Executive Producer and responsible for Madden NFL Football, the #1 selling sports video game franchise in North America, and EA's earliest forays into the online space including Fantasy Sports and Casual Games. He has worked in the gaming industry since with notable roles including Director of Operations at Gemini Mobile Technologies and Vice President of Product Management and Service Operations at Outspark.