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Good Is Not Enough: Keith R. Wyche shares Lessons Learned

  • Broadcast in Business
Diverse Business

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After being passed over twice for advancement, Keith R. Wyche—now President, CUB Foods (division of SUPERVALU)—took a hard look at himself and began to consciously develop his approach, performance and image to better position himself for success. Aimed primarily at helping minorities advance their careers, his book highlights the 12 key lessons he learned—including the importance of personal branding, visibility and staying current as well as identifying potential career killers. 

His book, Good Is Not Enough also includes anecdotes from prominent CEOs such as Ken Chenault of American Express, Richard Parsons of Time Warner, and Alwyn Lewis of Kmart.

Keith R. Wyche, a division president at a Fortune 500 company, is the perfect mentor for ambitious minority businesspeople at all levels.

 
His book is filled with thought-provoking insights  He discusses: 

• Understanding corporate culture—and the impact it has on your career
• Being visible—because you can’t get ahead if nobody knows who you are
• Staying current—why minorities must be continuous learners
 

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