The Impacts of Artificial Intelligence on Digital Marketing

Artificial intelligence (AI) is a buzzword that has become increasingly popular in digital marketing. It's often used to describe the use of algorithms or automation in digital platforms, but it also encompasses human-like capabilities such as learning and reasoning. The growth of AI has led to many questions about its effects on the Digital Marketing Company Melbourne, but we wanted to dive into this topic further so we asked our experts:

Personalisation and Customer Engagement

Personalisation is the process of tailoring a product, service, communication, or experience to meet the needs of an individual or small group. It can be done by using data to identify customers and then tailor the product, service, communication, or experience to meet their needs.

For example: if you're shopping for groceries online and want to purchase something specific (like organic food), it's likely that this will be personalised based on what you've purchased before.

The same goes with other digital interactions like streamlining your travel itinerary on booking sites like Expedia or TripAdvisor—you may get customised recommendations from Digital Marketing Company Melbourne based on previous preferences or behaviours when looking at hotels in different cities around the world.

Automation and Optimisation

AI can help businesses to automate and optimise their marketing efforts.

AI is a powerful tool that can be used in Digital Marketing Melbourne to improve the customer experience, reduce costs and increase efficiency in digital marketing. With the help of AI, businesses will be able to do things like:

• Automate repetitive tasks that take up time or money (like sending emails)
• Improve engagement rates by personalising messages based on previous in