Putting the Shopping Cart Before the Value Horse

RESULTS WITHOUT WORK?  This is not an equation for sustainable results.

There are no good shortcuts to success.  Asking for the sale without establishing trust, credibility, and value is the worst way to hope to make a sustainable income, yet this approach continues today.  This is the case of putting the shopping cart before the value horse.  

Putting the shopping cart before the value horse may get some buyers, but without a backend offering value, support, credibility and warranty information, it is a buyer beware shopping experience.  The shopping cart before the value horse is why lemon laws and the buyer beware clause exists because there are still sellers whose set up to the sale is less than the ideal shopping experience.

Let's just get the sequence straight.  Put the value horse before the shopping cart and you are likely to get more and more buyers who have a great experience they are willing to repeat, recommend and even become loyal fans of.