Author of Epic Content Joe Pulizzi #trusthewhy Contributor

Joe Pulizzi, author, speaker and evangelist, is a content marketing expert dedicated to helping companies grow profits by creating better content. One of the founders of the content marketing movement, Joe launched what is now the Content Marketing Institute back in 2007 as a true online resource for those interested in content marketing and brand storytelling. Joe started using the term "content marketing" back in 2001.
Joe's new book, Epic Content Marketing (McGraw-Hill) was released in September, 2013 and was named one of the top five business books of 2013 by Fortune magazine.