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William Arruda Brand Strategist, Author, Speaker

  • Broadcast in Business
Deborah Shane

Deborah Shane


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Time Magazine calls him a leader in his field. Air Canada Magazine says he’s the world’s leading personal brander. Forbes calls him a charisma booster and Entrepreneur dubbed him the personal branding guru.

William Arruda is a leading authority on using the power of branding to succeed in your career. A pioneer in the personal branding revolution, he founded Reach in 2001 after 20 years of working on corporate brands. Reach is now the global leader in personal branding with representatives in 34 countries.  William is credited with turning the concept of personal branding into a global industry.

He is the author of the best-seller – Career Distinction and his new book, Ditch. Dare. Do! He’s a sought-after spokesperson on branding, social media and employee motivation. His clients include Adobe, JPMorgan, BMW, Johnson&Johnson, Warner Bros, Disney, Morgan Stanley, Procter and Gamble, American Express and Microsoft.

Please join me in welcoming the personal branding guru, William Arruda.