Brian Solis is a principal analyst at Altimeter Group. He is also an award-winning author, prominent blogger, and keynote speaker.
Brian's new book-WTF-What’s the future of business is not a question as much as it is the answer. And, it all comes down to you.
WTF explores in a fun, visual and insightful way, how connected consumerism breaks down into Four Moments of Truth, the role of technology in decision-making, and how businesses need to create experiences that mean something in each stage and also spark engagement between consumers based on those experiences. It’s also an experience in of itself. It’s a visually rich, square-shaped (coffee table style) four-color journey…think digital app but in an analog format.
Solis has studied and influenced the effects of social media and disruptive technology on business, marketing, entertainment, and culture. Brian works with enterprise organizations to research market trends, disruptive technology, and emerging business opportunities..