Author-Entrep of Top Web PR Site HARO - Peter Shankman

An author, entrepreneur, speaker, and worldwide connector, Peter Shankman is recognized worldwide for radically new ways of thinking about Social Media, PR, marketing, advertising, and customer service.

Peter is best known for founding Help A Reporter Out, (HARO) which in under a year became the de-facto standard for thousands of journalists looking for sources on deadline, offering them more than 200,000 sources around the world looking to be quoted in the media. HARO is currently the largest free source repository in the world, sending out over 1,500 queries from worldwide media each week.

Peter is also the founder and CEO of The Geek Factory, Inc., a boutique Social Media, Marketing and PR Strategy firm located in New York City, with clients worldwide. His blog, which he launched in 1995, both comments on and generates news and conversation.

Additionally, Peter is the author of two books: "Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them" and "Customer Service: New Rules for a Social-Enabled World."

Born and raised in New York City, Peter still resides there with his two psychotic cats, Karma and NASA, who consistently deny his repeated requests to relinquish the couch.