Episode 41 - William Band

Bill is Vice President and Principal Analyst at Forrester Research and is a leading expert on customer relationship management (CRM). He is the author of two books on customer-driven business strategies 1) Creating Value for Customers: Designing and Implementing a Total Corporate Strategy AND 2) Touchstones: Ten New Ideas Revolutionizing Business. He was named one of CRM Magazine‘s 2007 Influential Leaders, which recognizes the foremost thinkers, visionaries, and achievers in the industry. He is also member of the Editorial Board of CustomerThink. Bill has extensive industry experience, with more than 25 years of leadership in several management consulting and systems integration firms. He was a managing director of CRM strategy with BearingPoint. Earlier in his career, he was a partner with both Accenture and Coopers & Lybrand Consulting. An accomplished public speaker, Bill also has delivered speeches at many events, including Forrester’s Consumer Forum, Marketing Forum, IT Forum, and Business Technology Forum.