Social Business With Dr. Natalie Petouhoff and Kathy Herrmann

Social business encompasses more than just the buzzy term "social crm." Social business extends to include how we interact with our customers, partners and employees. The two pre-eminant thought leaders on social business Kathy Herrmann and Dr. Natalie Petouhoff discuss the real value of social business--how you can actually measure the value of "going social." Kathy Herrmann is a Partner in Pathlight Solutions, a firm specializing in business transformation. She's known in some circles as a "business process queen" and developed ValueRight, a social business valuation methodology and tool. Natalie Petouhoff, Ph.D is an analyst covering social media, social business and crm/customer service for Forrester Research, Inc. Dr. Natalie is a leading expert on social business and CRM-Customer Service. Social business should be a critical component of your customer service, marketing and sales strategy. Find out from these social business futurists what you didn't know about ROI on social CRM and social business.