Now more than ever your website is your home base, the online storefront that tells people what you do, how you help and who is best suited for your products and services. Your website is your 24/7 marketing, sales and customer service team rolled into one domain. So how do you ensure that you’re getting the most from this invaluable web property? This episode of Content Marketing 360 Andy Crestodina, co-founder and Strategic Director of Orbit Media, joins Pamela Muldoon to talk website content, SEO, Google and so much more! Andy will talk about the importance of deciding what you want your website to do for your company before creating the content. Outlining the outcomes should steer the objectives. He will discuss how the ability of a website to be search friendly must be built into it’s DNA to be effective. And often, the small updates and tweaks can make the biggest difference towards website success. If you are looking for an easy-to digest conversation on SEO and website content, then this interview with Andy Crestodina is the perfect fit! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.