CONNECT! The Secret Psychology of Customer-Focused Selling

Sales isn't about numbers. It's about human beings.

That's why CONNECT! Online Radio for Selling Professionals brings the greatest minds in the sales industry to listeners each week. Guests join show host Deb Calvert every Saturday to talk about improving connections between sellers and their buyers.

In this broadcast, sales trainer and hyptonist Peter McLaughlin, author of "Becoming the Customer," will bring his expertise in sales psychology to listeners. McLaughlin will cover the basics of body language, sellng on emotion instead of logic, appealing to the subconscious and NLP. Listeners will learn the secrets of rapport-building and how to use eye-accessing cues to connect quickly with buyers.

Tune is weekly to CONNECT! to cut out continuances, put an end to pending and stop stalling out in sales.