Morning-after merger advice: Ross Croley, In10sity Interactive

How do you get five marketing companies to share information on a system none of them chose? Ross Croley, CEO of In10sity Interactive, knows. In the brutally competitive world of interactive marketing, Croley follows an aggressive growth strategy that simply wouldn’t fly without collaborative technology and an intranet that really works. With offices in five cities and two acquisitions over the past 12 months, his disciplined focus on process and metrics is unusual among small and mid-size creative companies. If your professional services firm is considering a merger (or the deal’s already done and you’re tired of hearing, “But that’s not the way WE did it”), don’t miss this episode of Collaboration Pizza. Tune in February 17, 2011 at 3:30 p.m. EST; download anytime.