2015 Vision Casting: The Soul of an Entrepreneur by Madeleine Shaw

What is the soul of a social entrepreneur? Madeleine Shaw, co-founder and creative director of the East Vancouver-based Lunapads, talks about founding the revolutionary product that marries her passion with purpose to produce a thriving corporate culture.

Your corporate culture, as Madeleine insightfully notes, “will define so much of everything that goes on in your business.”

Join us in this 2015 Vision Casting feature replay with Madeleine, as we journey through:

Your Purpose:  think about what that means to you in terms of what your business is about and then how you communicate that to your customers.

Your Finances: make sure you’ve got capital before you need it.

Your Systems: it comes down to people and the motivation they have to use those tools well and to achieve a certain kind of goal.

As a social entrepreneur, Madeleine’s mission-based venture has been able to support the provision of sustainable hygiene supplies to over 300,000 girls in 18 developing nations to support their school attendance. Knowing the why of one’s business does matter indeed. To know more about what Madeleine is up to, check out her website for teen empowerment on G Day for Girls.