Welcome to Cloud Talk Radio this is your host Robert J. Chandler with Keith Eneix and today we are getting “loud in the cloud” talking about the latest in technology news as well as a special interview with a specialist in the software marketing automation world who will be discussing 5 keys to building and cultivating great partner relationships.
Today’s technology spotlight coincides with our episode today as we are talking to a guy who’s very active in this organization. The spotlight goes to a Software Marketing Automation company in Massachusetts who is considered to be the forefront thought leader in the industry of Inbound Marketing and that is Hubspot. You can visit their website at Hubspot.com to learn more about the software they provide as well as learn more about Inbound Marketing methodologies that have made thousands of business successful in their marketing efforts online.
Al specializes in go-to-market strategies, plans and execution for B2B and B2C players. Experience with Inbound Marketing, Social Media Marketing, Account Management, Lead Gen, SEO, Creative Writing, Original Video Production and Graphic Design.
1. Build a Relationship Around Mutual Success - First you have to define what success looks like
2. Provide Education - This goes both ways
3. Provide Opportunity - Let's face it, business is about generating revenue
4. Seek to Get Early Wins Together - Work real opportunities, not 'big plans'
5. Understand Priorities - What is the other person's reward driver, is it money, is it stickiness with customers, etc.