The New Regulatory Standards for Natural Products with Dr. Cara Welch

Cara Welch, Ph.D. serves as the Scientific and Regulatory Affairs (SRA) Manager at the Natural Products Association (NPA). She's working to help consumers better understand what a natural product is and what to look for when shopping for one. We are inundated with thousands of products that claim to be "natural" or "green." The NPA launched both the Personal Care and Home Care Standards and Certification for natural products to help consumers quickly identify products and clear up the confusion that many of us have. www.npainfo.org