I don't see how Thinking Like A Customer can help me and my business!

Thinking Like A Customer is a mindset that can make you and your business money.  What you think about your business means nothing compared to what your Customers think about your business.  

Once you start to think like your Customers think, you'll see your business grow no matter what business is like right now.  It's all about understanding how everything you do sends some message to your Customers. Make that message benefit you is how you grow your business.