#SocialSports Super Bowl 48 Pre-Show

Beverly Macy Previews Social Super Bowl 48 - the NFL Social Command Center; the Super Bowl commercials; the 2nd screen experience, and more.

To recap, here's what we saw in 2013's Super Bowl:

• 24.1 million tweets generated around the Super Bowl
• Calvin Klein captured the leading spot for advertisers with 28% share of voice
• Ray Lewis was crowned Social MVP with a total of 180,771 tweets
• John Harbaugh was the winner of the "HarBowl," topping his brother Jim with 44% positive sentiment
• Beyonce generated 5.5 million tweets on her halftime show alone