BDI: Harmonizing Social Integration Part 1

8:25 AM - 8:30 AM Introductory Comments Steve Etzler, Founder and CEO, Business Development Institute Jerry Blaine, CEO, LDI Color ToolBox
8:30 AM - 9:00 AM Marketing 2.0: Harnessing the Cloud to Build a Sustainable Brand Presented by Michael Mendenhall, CMO, HP
9:00 AM - 9:20 AM Connecting Online and Offline With Social Media Presented by: Joshua Karpf, Senior Manager, Digital Media Communications, PepsiCo
9:20 AM - 9:40 AM The News Engine that Powers All of Your Social Media Presented by: David Patton, Vice President, Editor in Chief, Waggener Edstrom Worldwide
9:40 AM - 10:00 AM Social Media makes the grade at Harvard Business School Presented by: Brian Kenny, Chief Marketing and Communications Officer, Harvard Business School
10:00 AM - 10:15 AM Break