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Marty Abrams will discuss keys to building a brand, creating and inventing products and his success of $3 billion in sales over 3 decades. Marty won the Tagie award for toy invention of the year in 2011 for Fyrflyz and has taken his Sky Dancer patent and adapted it to Flying heroes Superman, Batman, Spider-Man, Hulk, Thor and Wolverine. He's been called "the father of the modern action figure".